Privacy Policy


Policy Overview and Service Principles

This Privacy Policy is formulated to standardize the whole-process management of user personal information collection, storage, use, transmission, and protection during the operation of our beauty e-commerce platform, fully protect the personal privacy rights and information security of all users who browse the website, register accounts, and complete shopping transactions, and standardize all information operation behaviors of the platform. This policy applies to all user groups using platform services, clarifying the platform’s privacy protection rules and user information rights, ensuring that all data operations comply with standardized e-commerce operation norms and user authorization intentions.
We always take user privacy security as the core bottom line of platform operation and abide by the principle of legality, legitimacy, necessity, and transparency in all information processing behaviors. We only collect and use user information necessary for providing shopping services, never actively collect irrelevant sensitive personal information, never abuse user data, and never disclose user private information without explicit user authorization. The whole process of user information management is standardized, transparent, and controllable, creating a safe network shopping environment for global users.

Scope of Information Collection

In the normal operation of e-commerce services, the platform only collects user information necessary for completing order transactions, logistics delivery, after-sales services, and user account management. The collectible information scope is limited to four categories of necessary data: account registration information, order transaction information, logistics receiving information, and customer service consultation information. All information collection behaviors are based on users’ voluntary active submission and independent authorization, with no forced collection, hidden collection, or induced collection of user personal data.
Account registration information includes user independent set account names, login passwords, and basic contact information, which is mainly used for user account identity verification, website login security verification, and personal center function use. This information helps users independently manage personal orders, product collections, shopping preferences, and account basic settings, ensuring the normal use of personalized platform services. All password information is stored in full encryption mode to avoid account security risks such as password leakage and account theft.
Order transaction information includes user shopping product records, order payment amount, transaction time, and consumption preference data, which is mainly used for platform inventory management, order data statistics, platform service optimization, and user shopping experience improvement. We analyze user beauty consumption preferences through transaction data, optimize product category updates and trending product recommendations, and provide users with more accurate and in-demand beauty product resources, improving the overall shopping matching degree and service quality of the platform.
Logistics receiving information includes user receiving name, receiving address, contact information, and postal code, which is only used for warehouse outbound arrangement, logistics distribution scheduling, package accurate delivery, and after-sales logistics problem verification. This information is the basic guarantee for completing cross-border commodity delivery, and we strictly limit the access scope of logistics information to ensure that it is only used for order delivery services.
Customer service consultation information includes user consultation content, problem feedback records, and service communication records, which is used for sorting out user demand points, optimizing platform service processes, and solving user shopping problems. All consultation records are only used for internal service improvement and problem handling, with no external disclosure or commercial use.

Information Storage and Security Protection

The platform adopts international advanced data encryption technology and high-security independent server system to store and manage all user personal information. All user data is stored in encrypted partitions, with multi-layer security protection mechanisms set up to prevent external network attacks, data intrusion, and information leakage risks. We have established a complete internal information security management system, setting hierarchical access permissions for different operation posts, and only authorized professional employees can access user information within the scope of job responsibilities.
All internal staff have signed strict information confidentiality agreements, clearly stipulating the prohibition of unauthorized query, copying, downloading, disclosure, and commercial use of user personal information. We carry out regular information security training and confidentiality assessment for employees to standardize internal operation behaviors and eliminate internal information leakage risks. At the same time, the platform conducts regular system vulnerability detection, security upgrade, and data backup maintenance to ensure the long-term stable and safe operation of the data system.
We implement regular cleaning and sorting of invalid user data. For completed order logistics information and expired transaction records that are no longer needed for service support, we will carry out secure data cleaning and encryption destruction processing to reduce the risk of redundant information leakage and maximize the protection of user privacy security.

Standardized Rules for Information Use

All collected user information is only used for the internal operation and service support of the platform, covering order processing and verification, logistics delivery arrangement, after-sales refund processing, customer service problem response, platform function optimization, and user personalized service improvement. We will not sell, rent, transfer, or publicly disclose user personal privacy information to any third-party commercial platforms, advertising institutions, marketing teams, and unrelated individuals without the explicit written authorization of users.
In the process of completing cross-border logistics delivery and fund payment settlement, the platform needs to share necessary user information with cooperative logistics providers and payment institutions. We have signed strict privacy protection cooperation agreements with all third-party cooperative institutions, clearly stipulating that user information can only be used for single order service support, prohibiting secondary use, information leakage, and commercial diffusion, and requiring cooperative institutions to abide by the same high-standard privacy protection norms as the platform.
We will not use user personal information for irrelevant commercial promotion, illegal data analysis, and unauthorized marketing push. All platform product recommendations and trend content pushes are based on public shopping preference data without involving user private information, ensuring that information use is always within the scope of user authorization and service necessity.

User Independent Information Rights

Users enjoy complete independent rights to personal privacy information, including query right, modification right, update right, and deletion right. Users can independently view personal account information, historical order records, and receiving information through the official website personal center, and can modify and update receiving addresses, contact information, and account basic information at any time to ensure the authenticity and effectiveness of personal data.
Users can also apply for clearing personal historical order data, invalid browsing records, and redundant service information through official customer service channels. We will provide efficient technical support and service cooperation according to user demands, helping users complete information cleaning and data management. Users can fully control their personal privacy information and independently decide the retention and use scope of personal data.

Policy Update and Protection Commitment

We reserve the right to appropriately optimize and adjust this Privacy Policy according to platform operation upgrades and service iteration needs. All updated policy contents will be fully displayed on the official website page and take effect automatically after public announcement. We will always maintain a rigorous and responsible attitude towards user privacy protection, continuously optimize the information security protection system, standardize the whole-process management of data collection, storage, use, and transmission, and firmly safeguard the personal privacy and information security of every global user.